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1. ITC Marketing Workshop |
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2. Title Slide |
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3. Definition of a Trademark |
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4. Life of a Trademark |
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5. CREATION |
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6. Types of Trademarks |
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7. Unusual Trademarks |
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8. Certification Marks |
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9. Certification Mark Characteristics |
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10. Certification Mark: Exercising Legitimate Control |
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11. Certification Mark: Standards |
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12. Collective Marks |
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13. Collective Marks: Special Elements |
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14. Collective Membership Mark |
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15. Collective Membership Mark |
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16. Example: Collective Membership Mark |
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17. Collective vs. Collective Membership Marks |
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18. Comparison |
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19. Part II: LIFE OF A TRADEMARK |
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20. Types of Trademark Protection in the U.S. |
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21. SCREENING and CLEARANCE in the U.S. |
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22. Why Should a Business do a Trademark Search Before Filing? |
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23. Conducting a Search Can Save a Company Time, Money and Grief! |
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24. PROTECTION (Country-by-Country) |
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25. Does a Company Need to Register its Mark in the U.S.? |
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26. Advantages of Federal Registration |
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27. How Do I Get a Federal Trademark Registration? |
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28. Filing Fees |
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29. Examination Process at the USPTO |
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30. Examination Process at the USPTO – continued… |
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31. Examination Process at the USPTO – continued. |
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32. Trademark Timeline* |
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33. Congratulations! |
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34. Is Federal Registration Valid Outside the United States? |
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35. Protecting Your Trademarks Abroad |
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36. Increased Trade Flow Has Led to Increases in Counterfeit Goods |
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37. Protecting Your Trademarks Abroad |
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38. Protecting Your Trademarks Abroad: The Madrid Protocol |
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39. FILINGS UNDER THE MADRID PROTOCOL |
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40. MAINTENANCE |
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41. Maintain Registrations |
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42. The STOPFakes.gov Website |
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43. The STOPFakes.gov Website |
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44. Resources on STOPFakes.gov: “SME IP Training Tutorial” |
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45. Thank You! |
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46. Questions? |
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47. Questions? |
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48. Produced by RTI |
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